Marketing essay

 

Marketing essay

Title: The iPod supply in the Middle East

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Apple Computer Inc. is the US computer technology company with worldwide annual sales in 2005 of about $14 billion. Apple Computer, Inc. was organized on January 3, 1977. The Company tries to bring the best personal computing and music experience to people all over the world. The Apple Company Inc. organizes its business generally on a geographic basis. Apple's operating units are spread in the USA, Europe, Japan and Retail.
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The USA unit includes North and South America. The Europe segment includes European countries, as well as the Middle East and Africa. The Retail unit operates Apple-based retail shops in the USA, Canada, Japan and the United Kingdom. Other operating segments include Asia-Pacific, which includes Australia and Asia except for Japan, and the Company's subsidiary, FileMaker, Inc. Every reportable geographic operating unit produces similar hardware and software products and similar services.
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In October 2005, in the Middle East the Apple Company produced an iPod containing a 2.5-inch color screen that could show album artwork and photos and play video, containing music videos, video pod casts, amateur films, short films and TV shows (Kawakami, 1995). Also the iPod line consists of a 30-gigabyte model containing up to 7,500 songs, 25,000 photos or 75 hours of video, and a 60-gigabyte model containing up to 15,000 songs, 25,000 photos or 150 hours of video.
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The iPod presents Apple's Auto-Sync technology that can automatically download digital music, podcasts, photos, audio books, home films, music videos, short films and television shows onto the iPod. Besides, it keeps it in a modern working state no matter whenever it is connected to a Macintosh or Windows computer using universal serial bus (USB). The iPod also features Shuffle Songs, which randomly plays songs in a selected playlist or across the entire library. All iPods work with the Company's iTunes digital music management software on either a Macintosh or a Windows computer.
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The iPod's other capabilities include data storage, calendar and contact information possibility, as well as a number of games. The Apple Company Inc. has also entered into unions with most automobile manufacturers to offer an integration of the iPod in some automobiles. In September 2005, the Company introduced iPod nano in the Middle East, a flash-memory based digital music player. The iPod nano is available in either a 2GB model holding up to 500 songs or 25,000 photos, or a 4GB model holding up to 1,000 songs or 25,000 photos. The iPod nano, which weighs as little as 1.5 ounces and is 27 inches thin, features a color screen and the Company's patent pending Click Wheel.
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